You should summarize both in the roles you include on your profile, and also in each role’s description. If it takes more than two minutes to skim, you have too much stuff. The worst profiles are empty, but the second worst have so much content that you’re not sure where to look. Summarize rather than aim to be exhaustive. There’s no convenient way to see exactly what other logged-in users see, the best case is to just ask a friend to screenshot it for you Logged-in users (other than yourself) will see something of a hybrid between the public version and what you see.Įxactly how to see the public version moves around periodically, but the easiest is to download the PDF version (currently from your profile page, go to “More” then “Save to PDF”), although there’s usually a way to see your public profile (currently from your profile page, go to “Edit public profile & URL”). In a job search, many viewers will see your public or PDF versions, which is very pared down. Start by understanding what others see so you can prioritize your time in those areas. The profile that you see is not necessarily the profile that others see. Your goal isn’t to stand out, rather it’s to “fit in” with those profiles If you don’t know any recruiters with relevant experience, you can also ask a non-recruiting executive for their feedbackīefore editing your profile, search for ten executive profiles, and take notes on what does or doesn’t resonate to you, from the perspective of a recruiter or hiring manager. The recruiter is always right, just take their advice. If you’re not sure, ask a recruiter–with relevant recruiting experience!–for their feedback. There is really only so much you can do, and spending more time won’t make it much better Take some time to improve it, save the improvements, and come back to it in a year. Adding a few pieces of more concrete advice here:ĭo not spend more than two hours working on your LinkedIn profile. That’s it! If you try to do more than that, you will crowd out more valuable pieces with something less valuable. Breadcrumbs to learn more about you and your accomplishments.Highlight your various sources of prestige.Accurate and recent summary of your accomplishments.Your goals for your LinkedIn profile are: Spend at most two hours improving your LinkedIn profile, then return your focus to doing things valuable enough to one day add to that profile. Your accomplishments matter significantly more than your formatting. That said, almost none of them will spend more than two minutes looking at it.īecause few folks spend much time on it, formatting only matters so much, and too much content can easily work against you by crowding out the most valuable pieces. In job searches, most folks will see your LinkedIn profile, whereas relatively few will see your resume. Your LinkedIn profile is your resume for many job hunts these days. To a significant degree, candidates’ first evaluation of you, and your company, willĪnchor on their experience of reading your LinkedIn profile and activity. It’s still worth updating it to make you a more effective hiring manager. Then your LinkedIn profile will be important.Įven if it’s not worth updating your LinkedIn profile to increase your visibility for interesting roles, Your LinkedIn profile won’t help with an internal job search or if you have deep, existing relationships with CEOs, investors and recruiters.Ĭonversely, if you’re relying on inbound recruiter interest or hope to work with an executive recruiting firm, I’ll start with some general commentary on whether LinkedIn profiles matter, give advice on setting up your LinkedIn profile,Īnd end explaining the choices I’ve made in putting my LinkedIn profile together. There’s absolutely diminishing returns in going from decent to fantastic, but it’s well worth investing several hours into your profile unless you’re confident you can find the roles you’re interested in from investors, CEOs, or recruiters who you already have a working relationship with. While writing my notes on landing an engineering executive role, a topic that came up in feedback a number of times was how valuable it is to have a reasonably good LinkedIn profile. Incorporate that feedback and don’t think about your profile again for at least a year. Spend at most two hours updating it, then ask a friend (ideally a recruiter) for feedback. Tl dr - it’s valuable to update your LinkedIn profile to be a concise, accurate, and current summary of your accomplishment.
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